7 Best SMS Marketing Software Tools for Small Businesses

Despite the proliferation of messaging apps, text messaging remains to be a powerful tool for marketing. In this article, we will cover SMS marketing software that would aid you in sending bulk, personalized messages to a list of contacts. You may set the time of sending and the frequency as well. You can create the words yourself or use the tools to generate messages for you. If you plan to use text messaging as part of your marketing strategy, then this list is worth your while.

The software in this list mostly ranked high because of ease of use and customer support. Hence, you won’t have issues using them as they are primarily user-friendly, and should you meet problems, they mostly have 24/7 live support. Let’s dive into them now!

7 Best Text Message Marketing Tools for Small Businesses

Express Text

Express Text serves small to medium-scale businesses. So, if you’re a restaurant, nightclub, bar, lounge, salon, retailer, even a church, NGO, or politician, then you are the target of this software. It offers 2-way messaging, contact management, mass texting, scheduled messaging, mobile keywords, analytics/reporting, and shortcodes.

There is a free trial version for this, but pricing starts at $49.00 per month, per user. It runs on iOS, Android, and Windows. You can also request training in person, live online, or watch webinars and read documents. For support, there’s a 24/7 live representative that you can contact.

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eSputnik

eSputnik serves businesses of all types and sizes. It is a web-based Marketing Automation Service. It allows for managing cross-channel messaging campaigns. Among its features are advanced eCommerce projects, which include dynamic content changing that relies on stock availability, geo, browsing history, or by feed. It has an active message content queue prioritization based pattern of previous messaging as well as frequency control.

There is a free version of eSputnik, but its price starts at $1.99 as a one-time payment. Training would be only through documents, but customer support is 24/7 live representative and online support.

ShoutOUT

ShoutOUT caters to the business of all types and sizes, and at the moment, it serves over 400 brands in over ten nations with over 4000 users. It is an all-in Customer Communication Platform that helps businesses to stay in touch with customers through automated, personalized, and targeted SMS and Emails. It can be integrated into WhatsApp Business API and Facebook Messenger.

Among the features of ShoutOUT are 2-Way Messaging, Contact Management, Mass Texting, Message Personalization, Mobile Coupons.

Mobile Keywords, Polls/Voting, Reporting/Analytics. Scheduled Messaging, Shortcodes, and Text-to-Win. They offer in-person training on top of documentations.

ShoutOUT offers a free trial, and its price would start at $10.00 per year, per user. It has 24/7 live rep and online support.

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Flexy SMS

Flexy SMS caters to various sizes and forms of business. It is feature-packed as it offers SMS marketing, SMS advertising, SMS marketing business solution, SMS contests, SMS surveys, mobile advertising, mobile marketing, 2-way communication, and mojsms API integration.

It is perhaps the cheapest and most reliable SMS marketing advertising tool. You can communicate 2-way with your customers, and it has campaign analytics so you can track the success of your campaigns. Advertising through SMS messaging would be the fastest form of gathering information from customers.

This tool has a free trial, and its price would start at $155.00 per month per user. It runs on Android while also has a web-based system. It offers various training like in person, live online, and webinars. More importantly, they have online and business hour customer services on top of a 24/7 live rep.

RumbleUp

RumbleUp is best for organizations that want to engage customers and clients with its 2-way conversations through text messaging. It has a reported read rate of 98%! It is user-friendly, powerful, and offers scalable peer-to-peer (P2P) text messaging.

Apart from its 2-way messaging, it also offers Contact Management, MMS, Message Personalization, Polls/Voting, Reporting/Analytics, Scheduled Messaging, Shortcodes, and Text-to-Win. It has a free version, but its price starts at $50.00 per month. It runs on iOS and Android; the Android version, you can run on your computer using an emulator. Bluestacks download is available on several sites. Meanwhile, RumbleUp has Live Online, Webinars, and Documentation for training. Finally, it has business hours and online customer service.

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TxtSync

TxtSync works for any target market. It has a reliable and affordable web-based SMS service, allowing businesses to send personalized bulk SMS marketing messages. There is a tracking of delivery and engagement statistics. It is also possible to incorporate SMS capabilities into existing products or business workflows. It allows further enhancement of customer communications and experience. There is no monthly subscription for TxtSync; you pay for the messages you send.

This tool offers customer training in person, live online, through webinars, and with documentation. The customer service is online, business hours, and 24/7 Live Rep.

SendSMS

SendSMS offers an SMS marketing service globally! This service is its edge against other SMS marketing software.

SendSMS is an online SMS marketing platform that helps businesses send text messages and mass texting globally. Any business, small and large, local or international, can avail of its service. SendSMS has a free trial, and it also has $0.01 as a one-time payment. There are no training offered, and customer service would be business hours and online.

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Why You Should Consider Text Message Marketing for Effective Customer Communication

Smart Insights, in its whitepaper, summarizes the benefits of using text messaging as part of the marketing mix. Here are six reasons:

1. It’s a direct, immediate channel

SMS has a read rate of 97% within 15 minutes from delivery. Hence, you are guaranteed that your time-critical messages are read almost instantly. Reports show that over two-fifths of the SMS campaigns are successful with ROI.

2. Use shortcodes to simplify response and build a database

Customers respond when they become familiar with a brand’s code and keyword, and SMS marketing allows customers to make the first move as shortcodes or keywords added to print collateral, advertisements, and advertising boards, not to mention social media.

3. Support and integrate with other channels

The marketing mix means all channels are working together, and that includes SMS, which is a significant standalone channel that also can reinforce other marketing channels like social media and email by serving as a reminder to check the email sent, among others. Reports show that an SMS reinforcement increases open rates of emails by 20%–30%.

4. Learn more about your customers

With your SMS, you could gather feedback from your customers if you send out surveys. On average, 31% of consumers respond surveys sent through SMS, and that response takes place around 5 minutes, so you get vital results in a short time frame.

5. Increase customer engagement

SMS changes the way your brand engages with your customers across its lifecycle. A business needs to vary contents sent out as customers value updates. While such information could be detailed in emails, the SMS serves its purpose of calling recipients attention to the email.

6. Response data enables monitoring, tracking, and improvement

With SMS, tracking ROI, identifying customer engagement, and monitoring delivery rates are possible. It is a myth to say that SMS is an untrackable channel because it is not. With analytics, you can create a more targeted campaign.

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Conclusion

SMS marketing software tools are handy in business, especially if you want to engage your clients or target customers. Try it, and give me a hint about how you find it by leaving a message below.